CNNTurk.com journalist, Cigdem Oztabak, launched Pirix in December 2022, less than two years after leaving Istanbul to start a new life in the USA. It has already worked with a significant amount of success, providing a ‘brave new world’ consulting model that merges data-led humanistic and honest feedback to create powerful content and go-to-market strategies.
Miami, Florida, August 1, 2023, A Turkish-born female entrepreneur is living her American dream after successfully launching a pioneering company that provides CEOs and senior technology leaders with the trusted executive advice they cannot access within their organizations.
Pirix has earned plaudits from its American, German, and UK-based clients, with Oztabak speaking daily to global CEOs who need a different perspective on their biggest challenges.
“Being a leader is lonely,” says Oztabak. “Sometimes all you hear is ‘I agree’ because your team thinks that’s what you want to hear. In contrast, Pirix offers a Founder-As-A-Service or Mentor-In-Residence approach, and the reaction has been incredibly positive.
“Every day, we talk on the phone with CEOs and founders who’ve engaged us for an outside view. They want sincere conversations, trusted brainstorming sessions, and a safe space to think through their ideas away from their immediate team.”
During a two-decade career in marketing and technology, Cigdem Oztabak has witnessed the spectacular growth of a range of start-ups – and the quickfire failure of countless others. That experience has helped her make an immediate impact on Pirix’s rapidly expanding client base.
She adds: “So many start-ups crash and burn because they create something the world doesn’t need. They’re so caught up in their own ideas that they forget to check if other people want them”.
“Here’s the deal: every founder needs good friends who are supportive and pleasant. They help you get through the rough days. But you also need some brutally honest folks around you. They won’t sugarcoat things and they might sound harsh, but they’ll keep you grounded. They’ll tell you if your idea’s a dud – and you need that more than anything. That’s the Pirix promise.”
A significant part of Oztabak’s success has been generated by the development of Pirix’s product content market fit matrix. This approach educates technical teams to understand that any product development must be born from a deep synergy between customer challenges, creative marketing strategies, and thorough market research.
Oztabak says: “If you want to sell anything, you first need to convince people you’re an expert in that area. You also need to care deeply about the challenges they face. You need to understand how your product fares against all the others. And you need to consider the value proposition from every possible angle.”
It’s a process Oztabak honed during her pre-launch efforts of Pirix. During spells in Hawaii, San Francisco, and New York, she networked extensively to build a deep knowledge of the US workplace culture, her target customers, and how best she could serve them.
That effort has been reflected in Pirix’s early successes – and Oztabak is eyeing future growth with confidence. A study by Boston Consulting Group found start-ups with diverse management teams generated 19% more revenue than their competitors while female-led start-ups have been shown to achieve 50% higher revenue with 50% less funding than male-founded start-ups.
Oztabak regularly gives inspirational talks to female founders in her home country of Türkiye, sharing her own experiences as well as insights into the latest technological developments in the United States. She also offers free mentorship and supports in their business successes.
CEOs and founders looking for trusted, experienced, and insightful personal support can visit the Pirix website to arrange a personal introduction with Cigdem Oztabak.
About Pirix:
Founded in December 2022, Pirix is a global marketing and management consultancy that works hand-in-glove with CEOs, founders, and senior executives. Its founder, Cigdem Oztabak, was born and educated in Istanbul, Turkey. Her MBA thesis was on the “Impact of Social Media on Product Marketing – 2012“. She is a product marketing and communication expert.
Cigdem was an esteemed CNNTurk.com journalist and is an International Federation of Journalists member. She is a podcast host on MetaCafe~FutureLink.
Cigdem was awarded the Stevie Awards 2022 Women in Business Mentor of the Year (Marketing and PR)
For complete information, visit: https://www.pirix.co/
Media Contact: Pirix Inc.
Attn: Media Relations
Miami, FL
cigdem@pirix.co
