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From Likes to Leads: Transforming Social Media into Sales

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Transforming Social Media into Sales is what it is all about! A flood of likes, comments, and shares feels like victory – but too often, it stops there. Turning those fleeting interactions into qualified leads and closed sales requires strategy, consistency, and the right tools. This is where press release marketing and smart PR Distribution come into play, especially for authors and businesses focused on Book Marketing.
This article first appeared on: https://rprcomando.com/transforming-social-media-into-sales/   #BookMarketing #PRDistribution #PressReleaseMarketing

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A-10 Warthog given new role targeting boats in Iran after attempts to retire

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A-10 Warthog given new role targeting boats in Iran after attempts to retire

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The A-10 Warthog has a new maritime role in targeting boats in the war in Iran that could extend the life of the aircraft, which the U.S. Air Force had been attempting to retire for years.

Despite the Air Force trying to phase out the A-10, Congress has resisted its efforts and blocked attempts to reduce the number of these aircraft.

A-10s have been used in the U.S. military campaign against Iran, as the Pentagon sees a need for an aircraft that can loiter and deliver accurate fire against small boats and coastal threats.

TRUMP AGREES TO 2-WEEK CEASEFIRE IF IRAN OPENS STRAIT OF HORMUZ

The A-10 Warthog has a new maritime role in targeting boats in the war in Iran. (Joan Valls/Urbanandsport/Nurphoto)

During a Pentagon briefing last month, Chairman of the Joint Chiefs of Staff Gen. Dan Caine said that A-10 aircraft were “in the fight” and operating across the southern flank of the conflict, including targeting Iranian boats in the Strait of Hormuz.

“We continue to hunt and kill mine storage facilities and naval ammunition depots. We continue to hunt and kill afloat assets, including more than 120 vessels and 44 mine layers, and the pressure will continue,” Caine said in the March 19 briefing.

“The A-10 Warthog is now in the fight across the southern flank and is hunting and killing fast attack watercraft in the Straits of Hormuz. In addition, AH-64 Apaches have joined the fight on the southern flank, and they continue to work on the southern side. And that includes some of our allies who are using Apaches to handle one-way attack drones,” he continued.

Jet flying

Despite the Air Force trying to phase out the A-10, Congress has resisted its efforts and blocked attempts to reduce the number of these aircraft. (CHRISTOF STACHE/AFP via Getty Images)

This comes as President Donald Trump has escalated threats against Iran, including its civilian infrastructure, over its blockade of the Strait of Hormuz, which has disrupted global energy shipments. However, the U.S. and Iran agreed to a temporary ceasefire on Tuesday, hours before Trump’s deadline to strike power plants and bridges unless Tehran reopened the Strait of Hormuz.

As of 2026, the Air Force has around 280 A-10 aircraft in service, and Congress required that the fleet not fall below 103 aircraft in Fiscal Year 2026 as part of the National Defense Authorization Act.

IRAN’S TALLEST BRIDGE COLLAPSES AFTER REPORTED US AIRSTRIKES, IRAN THREATENS AMERICAN ALLIES IN RETALIATION

Defense Secretary Pete Hegseth and President Donald Trump

President Donald Trump has escalated threats against Iran, including its civilian infrastructure, over its blockade of the Strait of Hormuz. (SAUL LOEB/AFP via Getty Images)

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While the A-10 is slower and less stealthy than newer aircraft, making it vulnerable in heavily contested airspace against modern integrated air defense systems, it has a long loiter time over target areas and the ability to visually identify and engage targets.

Originally designed as a Cold War-era tank killer, the A-10 is now being used in a markedly different role — targeting small, fast-moving boats and coastal threats amid the conflict with Iran. The use of the aircraft is intensifying debate over the Air Force’s decade-long effort to retire the jet, as it continues to be utilized in new missions.

British Airways passengers blast airline after St. John’s Canada stranding incident

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British Airways passengers blast airline after St. John's Canada stranding incident

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Flight passengers are blasting British Airways after they said they were left stranded for days amid arctic-like temperatures in St. John’s, a city in the Canadian province of Newfoundland and Labrador.

Their plane, which departed from London, England, and was headed to Houston, Texas, had an unplanned landing in Newfoundland on Tuesday, March 31, due to a health emergency. 

The plane was then further delayed due to a technical issue, British Airways said of the incident.

“We’re very sorry to our customers for their experience, and we’ve been in touch to offer a gesture to make things right,” British Airways told Fox News Digital in a statement.

NEW STUDY REVEALS IN-FLIGHT RISKS AND DANGERS FOR MILLIONS OF OLDER TRAVELERS ON PLANES

Nevertheless, passengers are still speaking out on social media and in interviews, with many criticizing the airline for what they felt was a chaotic experience.

“Furious is an understatement. We are being told we are now heading to Houston. I won’t believe it ’til we take off,” Jon Shipman of Liverpool, England, told the BBC before his departure.

Passengers were upset with British Airways for stranding them (not pictured) in a freezing, isolated location in Canada, they said, after a medical emergency was suffered by a passenger onboard. (iStock)

Temperatures in St. John’s on March 31 were freezing, passengers claimed. 

The high that day was 23 degrees Fahrenheit, while the low was 14 degrees, per WeatherUnderground.

FLIGHT PASSENGERS SLAM AIRLINES FOR PUSHING EARLY BAG CHECKS EVEN WITH EMPTY BINS ON BOARD

Shipman was traveling with his family to Texas to see friends who moved to the United States a few years ago. 

“We just sat around waiting for news.”

He said passengers were notified three hours after takeoff that there was a “grave medical emergency” on board, according to BBC Radio Merseyside. He said the passengers “sat on the plane for three hours.”

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“They then told us the plane had developed a technical issue; then they told us the plane could not be fixed, and we had to be taken off and put up in local hotels.”

He said passengers couldn’t access their luggage. He also claimed he did not receive much assistance from the airline.

St. John's is considered a remote island

St. John’s, the capital of Newfoundland and Labrador, is one of North America’s oldest cities, located on Canada’s eastern Atlantic coast. (iStock)

“We just sat around waiting for news, and had to speak to local airport staff for help,” Shipman said.

The travelers were extremely frustrated, he added.

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He described a scene in which some travelers were sleeping on the floor.

“Most of the frustration was due to a lack of information. Just be open and explain what’s happening, you know?” Shipman said.

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“We’re not soft. We understand there was a medical emergency. We understand there’s a technical issue.”

Heather McKinnon, general manager at the Delta Hotel in St. John’s, said it was a very tough delay for the 255 passengers. 

But she disputed the claim about “freezing” temperatures at St. John’s that day. 

British Airways flight

British Airways apologized for the inconvenience to passengers. “We’re very sorry to our customers for their experience, and we’ve been in touch to offer a gesture to make things right,” the airline told Fox News Digital.  (Adrian Dennis/AFP via Getty Images)

“It’s hardly frozen,” McKinnon told The Canadian Press. 

“While it was cold that day, and it was wintry the next day, we’re offering warm hospitality. And that’s the main thing, right?”

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St. John’s, the capital of Newfoundland and Labrador, is one of North America’s oldest cities, located on Canada’s eastern Atlantic coast.

Known for its colorful row houses and historic harbor, it blends maritime heritage with a lively arts and cultural scene, set against rugged coastal landscapes.

Royal Caribbean cruise line’s tree house suite costs over $200,000 a week to book

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Royal Caribbean cruise line's tree house suite costs over $200,000 a week to book

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Vacationers can soon merge land and sea with a startling new tree house suite on the Royal Caribbean — as long as they cough up six figures. Online debate is already robust about the offering.

The Hero of the Seas vessel is rolling out the “Ultimate Family Treehouse” suite, which has a private whirlpool, game room and rooftop terrace.

The triple-deck suite can sleep up to 12 guests with four full bathrooms, according to the Royal Caribbean website.

CRUISE LINE JACKS UP MANDATORY GRATUITIES FOR TRAVELERS AS 9 IN 10 AMERICANS BLAST TIPPING

The tree house can cost families over $200,000 for a week’s stay, according to the Royal Caribbean blog.

In the “r/royalcaribbean” forum on Reddit, one user shared a post about “tree house suite pricing” — sparking lots of discussion.

The Hero of the Seas vessel has announced the “Ultimate Family Treehouse” suite, which has a private whirlpool, game room and rooftop terrace. (Royal Caribbean)

“Shocking to me,” said one user in response. “I feel like people with this kind of money would charter a yacht instead of doing this.”

Another person wrote, “Clearly, this isn’t meant for 99.99% of cruisers.”

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Another user said, “I’m wondering how often it will sit empty [and] what their break-even is for providing the elevated services/cleaning time, etc., vs. just letting it sit empty for a sailing.”

royal caribbean treehouse

One user called the new cruise offering “shocking.” The person added, “I feel like people with this kind of money would charter a yacht instead of doing this.” (Royal Caribbean)

A different Redditor added, “I am sure it will still be booked. Absolutely bananas, though. There’s more and more of the travel industry taking aim at fat wallets. Everything is pay to play now.”

Said another person, “Good on you if you can afford this. But I’d like to travel the world [for] that price.”

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One person chimed in with this comment: “I would rather buy an actual house.”

That pricing feels correct, and honestly, if I could afford it, I would potentially book this over a yacht, especially with family of all ages,” said another person. “I could also potentially see it as worthwhile for a bucket list trip. … Doesn’t matter because I can’t, but someone out there can, and good for them.”

Royal Caribbean tree house suite

Nearly 22 million Americans are expected to go on an ocean cruise this year. (Royal Caribbean)

This year, 21.7 million Americans are expected to go on an ocean cruise, according to AAA.

Stewart Chiron, a Miami-based cruise industry expert known as “The Cruise Guy,” told Fox News Digital that cruising continues to gain in popularity.

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“Cruise lines are constantly desiring to push the limits of ship designs to increase interest in cruising and wanting to come up with new features,” he said. “Constant tweaking of cabin and suite designs is always being considered.”

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He added, “Royal Caribbean’s upcoming three-story tree house will be talked about for years to come. What will they think of next?”

NJ lawmakers want ‘cash grab,’ say critics, with World Cup tax hike proposal

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NJ lawmakers want 'cash grab,' say critics, with World Cup tax hike proposal

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World Cup fans traveling to New Jersey for the big games may have to pay more if certain state lawmakers have their way.

Soccer followers are getting ready to pack 11 stadiums across the U.S. this summer for FIFA World Cup matches while local communities weigh how to handle any added costs associated with hosting the games, as Fox News Digital has reported. MetLife Stadium in the New York and New Jersey area is set to host eight games — including the World Cup final.

Now, New Jersey lawmakers have proposed a bill that would impose “surcharges on certain transactions to support preparations for [the] hosting of special events,” according to the N.J. Legislature. The bill’s primary sponsor is state Sen. Paul Sarlo, a Democrat.  

BARS COULD STAY OPEN UNTIL NEAR DAWN IN KEY STATE FOR AMERICA 250 AS ‘NOISE’ WARNINGS SURFACE

If passed, a 3% sales tax would be added to retail goods, food and drinks, and event tickets in the Meadowlands District during the dates of the World Cup, according to the bill’s text.

A hotel surcharge will also be imposed — tacking 2.5% onto bills at hotels booked during the period June 12 through July 21.

Some 2026 FIFA World Cup promotions are displayed at MetLife Stadium after an announcement by FIFA on Feb. 5, 2024, in East Rutherford, New Jersey. (Eduardo MunozAlvarez/VIEW Press via Getty Images)

“Prearranged rides” such as Uber and Lyft rides will face a $0.50 charge for trips to and from the Meadowlands District.

Assemblymen Christopher DePhillips and Al Barlas, both Republicans, are slamming the tax hike, calling it a “cash grab.”

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In a joint press release, the members said, “Both large and small businesses [are] already trying to survive under bad policy.”

“New Jersey taxpayers have already spent more than $300 million to host these games,” they said in the release. “The way to make that money back is by encouraging people to come here, spend here and come back again — not by taxing them the moment they arrive.”

U.S. soccer fan holding a representation of the U.S. flag at FIFA Fan Fest on Copacabana beach

A U.S. soccer fan holds a representation of her country’s flag as fans wait for the start of the World Cup round of 16 match against Belgium on a live telecast inside the FIFA Fan Fest area on Copacabana beach in Rio de Janeiro, Brazil, back in July 2014.  (Leo Correa/AP)

“If we truly want to make New Jersey a destination, we should be lowering taxes, not raising them during one of the biggest international events we’ve ever hosted,” the statement added.

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Fox News Digital reached out to the bill’s co-sponsor for comment.

In California, six games will be played at Levi’s Stadium in the San Francisco Bay Area.

FIFA World Cup Trophy displayed on stage at the Kennedy Center in Washington, D.C.

The FIFA World Cup Trophy is seen on stage at the Kennedy Center ahead of the FIFA World Cup 2026 Official Draw. This happened in Washington, District of Columbia, on Dec. 3, 2025. (Michael Regan/FIFA)

The Santa Clara City Council and Santa Clara Stadium Authority approved a financial agreement for the World Cup relying on federal funding and local partners at no burden to the taxpayer.

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Zaileen Janmohamed, president and CEO of the Bay Area Host Committee, said in a press release that citizens should “fully reap” all the economic benefits.

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“This agreement reaffirms what we have said from the start — this is a no-risk, all-reward opportunity for the City of Santa Clara,” said Janmohamed.

Thailand warns travelers that vaping is illegal and can mean prison time

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Mexico's new vape ban could bring hefty $12,500 fines and 8 years in prison

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Travelers to Thailand are being reminded that electronic cigarettes are strictly banned in the country — with violators facing steep fines or even prison time.

The warning comes as some tourists say they’ve been caught off guard by the country’s strict anti-vaping laws while on vacation.

Recently, a TikTok user, Sara Green, was with her partner visiting Thailand and was approached by authorities while vaping on a beach. She was told the habit was not only frowned upon but illegal, she related in a social media post.

TOURISTS MAY FACE STEEP FINES AND JAIL TIME FOR VAPES AT POPULAR VACATION HOT SPOT

Green said in her post the two were taken to a police station and questioned.

The pair were later released after paying a fine of 40,000 Thai baht, or roughly $1,200. Officials warned they could face up to five years in prison if caught again.

“The ban was introduced for health reasons, and it was originally suggested because electronic cigarettes were luring young people into smoking,” the embassy noted. (iStock)

Thailand has enforced strict vaping rules since 2014, the Thai Embassy indicates.

“While electronic cigarettes or e-cigarettes are used around the world as a way of helping people quit smoking, travelers coming to Thailand should be aware that these devices are in fact illegal in the kingdom,” the embassy says.

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It also notes that “anyone found breaking this law by using an electronic cigarette — or vaping — in Thailand could be arrested and face jail time, or a fine several times the value of the illegal item[s].”

This applies to both tourists and residents.

Beautiful young woman vaping and texting on her smartphone in a bar.

Thailand has enforced a strict ban on e-cigarettes since 2014. (iStock)

“The ban was introduced for health reasons, and it was originally suggested because electronic cigarettes were luring young people into smoking,” the embassy noted.

Thailand is among a growing number of countries that have implemented strict vaping restrictions.

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Fox News Digital previously reported that Mexico has also taken a hard stance on vaping, with strict enforcement that can impact tourists.

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Earlier this year, officials began enforcing a nationwide ban on electronic cigarettes, with penalties that can include confiscation, fines and even detention.

Woman wearing sunglasses vaping while sitting at an outdoor café table with drinks and plants

Mexico has also taken a hard stance on vaping, with strict enforcement that can impact tourists. (iStock)

Travelers entering the country with vaping devices may face scrutiny at customs, and items brought ashore from cruise ships can be treated as imports under Mexican law.

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Reports have warned that violations could result in fines of up to $12,500 — or, in more serious cases, potential prison time.

The crackdown is part of a broader effort by Mexican authorities to tighten restrictions on smoking and vaping in public spaces.

Grasping TikTok Ads: Everything You Need to Know for More Revenue

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RPR Comando is back with “Grasping TikTok Ads: Everything You Need to Know for More Revenue” TikTok has emerged as a powerhouse for brands, businesses, and authors looking to drive significant revenue. With over a billion active users, the platform’s algorithm favors engaging, short-form video content, making TikTok Ads an essential tool for targeted reach and conversions. This article first appeared on: https://rprcomando.com/grasping-tiktok-ads/    #BookMarketing #PRDistribution #PressReleaseMarketing

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Parents charged after ‘unsupervised’ child crawls toward wolves and is injured

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Parents charged after 'unsupervised' child crawls toward wolves and is injured

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A toddler described as “unsupervised” was injured by a wolf over the weekend in Hersheypark’s ZooAmerica after managing to crawl into a restricted area. 

The parents, from Lancaster County, Pennsylvania, were charged Sunday by police with one count each of misdemeanor child endangerment, according to multiple reports. 

Police say the parents moved about 25 to 30 feet away from the toddler toward a seating area and were looking at their cellphones at the time of the incident, reports say. Fox News Digital reached out to the Derry Township Police Department for more details. 

NATIONAL PARK DEATH EXPOSES REPEATED RULE VIOLATIONS AS TOURISTS TAKE DANGEROUS RISKS

“Based on our review, an unsupervised 18-month old child was able to crawl under an exterior perimeter fence, travel to the primary metal enclosure surrounding the wolf habitat, and put his hand through that fence,” ZooAmerica said in a statement shared with Fox News Digital, in response to a query about the incident.

“A wolf approached and made contact with the child’s hand. This type of response is consistent with natural animal behavior, and was not a sign of aggression,” the zoo’s statement continued. 

The parents of an “unsupervised” toddler are being charged after the child crawled under a protective outer fence at an exhibit at Hersheypark’s ZooAmerica in Pennsylvania and was injured by a wolf. (iStock)

“The child was never inside the wolf’s enclosure, and we are relieved the injuries were minor,” the zoo said. 

The zoo’s wolf pack consists of three animals: a male named Twister and two female sisters, Hazel and Freya. 

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Officials have not identified which wolf was involved in the incident.

Injuries to visitors — especially children — from animals in accredited U.S. zoos are considered rare, and strict safety standards, including secure enclosures and multiple barriers, are designed to prevent direct contact with animals, according to the Association of Zoos and Aquariums (AZA), based in Maryland. 

Gray wolf

A gray wolf is seen above. The zoo’s wolf pack at HersheyPark consists of three gray wolves (not pictured): a male named Twister and two female sisters, Hazel and Freya.  (AP Photo/Dawn Villella, File)

When incidents do occur, they typically involve unusual situations, such as visitors bypassing barriers or participating in close-contact experiences, rather than normal zoo visits.

“Most zoos do their utmost to keep the public safe,” Jami LoVullo, founder and president of the Animal Protection Agency and based in California, told Fox News Digital.

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Zoos typically require young children to be closely supervised at all times — and many make this an explicit rule. 

Institutions such as the Cheyenne Mountain Zoo and Louisville Zoo state that children must remain under adult supervision during visits.

Toddler hurt by wolf at ZooAmerica in Pennsylvania

Hersheypark’s ZooAmerica said the wolf’s contact with the child’s hand was “not a sign of aggression,” but instead was “consistent with natural animal behavior.” (iStock)

“There are generally all kinds of signs warning of any danger and asking for the public not to enter these areas. It would be up to the parents to follow them,” LoVullo added. 

Zoos strictly prohibit crossing barriers or reaching into enclosures, emphasizing that these safeguards are in place to protect both visitors and animals.

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Organizations such as the AZA stress that while facilities are designed with safety in mind, parents and guardians remain the first line of supervision.

“The safety of our guests and the wellbeing of our animals at ZooAmerica are always our highest priorities,” said ZooAmerica. 

Young child hurt by wolf at ZooAmerica

“Guests are expected to remain within designated areas and closely supervise children at all times,” ZooAmerica said. (iStock)

“Our habitats are designed with multiple layers of protection, and clear signage and barriers are in place to help ensure safe viewing.”

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The institution added, “Guests are expected to remain within designated areas and closely supervise children at all times.”

Cruise ship runs aground near Fiji’s ‘Cast Away’ island after squall

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Cruise ship runs aground near Fiji's 'Cast Away' island after squall

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A small cruise ship struck a reef near the island where the Tom Hanks’ movie “Cast Away” was filmed — and the operator has now shed light on what led to the incident.

The April 4 collision occurred when one of its vessels hit a finger reef near Monuriki Island in Fiji during worsening weather conditions, according to Blue Lagoon Cruises.

“While the investigation is in its early stages, conditions upon the ship anchoring in the area were calm, and it appears a severe squall caused the ship’s anchor to drag toward a nearby reef whereby the ship became grounded,” Blue Lagoon Cruises said in a statement shared with Fox News Digital.

LUXURY HOTELS LAUNCH SUPERYACHTS FOR WEALTHY TRAVELERS WHO HAVE LONG AVOIDED CRUISES

“The response time available for crew was limited,” the operator added.

Blue Lagoon Cruises said roughly 30 passengers were on board at the time. Citing Fiji navy sources, the Australian Broadcasting Corporation reported the vessel was also carrying about 30 crew members.

Blue Lagoon Cruises struck a reef and needed an emergency evacuation near the island used for filming the beloved Tom Hanks “Cast Away” film. (20th Century-Fox/ Getty Images)

Around dawn, a large high-speed ferry arrived alongside the vessel to assist with the evacuation.

All guests and non-essential crew disembarked with their luggage and personal belongings, according to Blue Lagoon Cruises.

Passengers were transported back to Port Denarau, where Blue Lagoon Cruises arranged hotel accommodations, along with alternative activities and experiences, the company said.

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No injuries were reported among guests or crew.

In recent years, several reef groundings have led to emergency rescues. 

In 2025, the expedition ship Coral Adventurer struck a reef off Papua New Guinea, leaving about 80 passengers stranded for days, according to reporting by Cruise Passenger and an Australian Transport Safety Bureau investigation.

Cruise ship needs a rescue from a larger ship near Tom Hanks 'Cast Away' island

The film, directed by Robert Zemeckis and starring Tom Hanks, grossed over $429 million worldwide. (Tim Boyle/Getty Images)

In 2024, a New Zealand naval vessel grounded on a reef near Samoa caught fire and sank, requiring evacuation of all crew, according to a New Zealand Defense Force inquiry. 

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Monuriki Island is a small, uninhabited island in Fiji’s Mamanuca archipelago. 

It is known for its white sandy beaches, rocky cliffs and dense tropical vegetation, surrounded by water and coral reefs.

Monuriki Island is a small, uninhabited island in Fiji’s Mamanuca archipelago

Monuriki Island is known for its white sandy beaches, rocky cliffs and dense tropical vegetation. (iStock)

Its remote, untouched landscape made it a perfect filming location for the 2000 movie “Cast Away,” starring Tom Hanks.

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Since the film’s release, Monuriki has become a popular day-trip destination, often informally called “Castaway Island” (not to be confused with a nearby resort island with that name).

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Despite its fame, it remains undeveloped with no permanent residents. 

Visitors come to hike, snorkel and explore filming spots like the famous “Wilson” beach.

University of Haifa student finds 12th-century Crusader sword off Israel coast

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University of Haifa student finds 12th-century Crusader sword off Israel coast

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A student in Israel recently made a chance discovery tied to one of history’s most violent eras: the Crusades.

The University of Haifa recently said in a release that one of its students “accidentally” discovered a Crusader-era sword off the coast of Dor, an ancient port in northern Israel.

The sword, which dates to the 12th century, measures over three feet long.

LOOTERS’ ARREST UNCOVERS 2,000-YEAR-OLD WORKSHOP NEAR JERUSALEM BIBLICAL PILGRIMAGE PATH

University of Haifa student Shlomi Katzin was swimming near Dor when he “noticed a group of divers with metal detectors,” per the translated release.

Katzin, who studies maritime civilizations, suspected the group were antiquities thieves.

A University of Haifa student made a rare archaeological discovery off Israel’s northern coast tied to the Crusader era. (API/Gamma-Rapho via Getty Images)

“Shlomi managed to drive them away from the area, and later during his swim, he spotted the sword protruding from the seabed and acted quickly,” the release said.

TOURISTS WALK PILGRIMAGE ROAD FROM JESUS’ ERA FOR FIRST TIME IN 2,000 YEARS: ‘DEEPLY SIGNIFICANT’

“He informed Prof. Debbie Cvikel from the Department of Maritime Civilizations at the University of Haifa, who contacted the Israel Antiquities Authority (IAA).”

Once the IAA approved the sword’s removal, it was sent to Elisha Medical Center for a CT scan. 

“Swords were valuable objects, and therefore were carefully maintained and preserved.”

Pictures of the artifact show it was heavily encrusted with shells over the centuries, though it still retains the unmistakable shape of a sword.

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Debbie Cvikel, a professor at the University of Haifa, called the artifact an “extremely rare find that sheds light on the Crusader presence along the country’s coastline.”

She added, “Only a handful of similar swords from the Crusader period are known in the Land of Israel, and this discovery greatly contributes to our understanding of the use of maritime anchorages and the lives of warriors during this time,” according to the release.

Close-up of corroded sword from the crusades

University researchers used advanced imaging techniques to study the sword without damaging the ancient artifact. (Yoav Bornstein, University of Haifa)

Eyal Berkowitz, imaging sciences expert at the University of Haifa, noted that his team’s imaging techniques were non-invasive and kept the artifact intact.

“Using CT, we were able to see what the human eye cannot — the internal structure of the sword and its precise physical condition — all through a non-invasive examination that preserved the integrity of this rare artifact for future generations,” he said.

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Researchers said the sword also carried symbolic significance.

In the release, Sarah Lantus from the Department of Maritime Civilizations at the University of Haifa noted that swords were symbols of “knights and chivalry, as well as of the Christian faith.”

Painting of the Crusades battle in Jerusalem

The Crusades were a series of religious wars between Christian and Muslim forces spanning roughly two centuries. (Leemage/Corbis via Getty Images)

“It was also one of the most common weapons used by Crusader knights, and their lives depended on them,” said Lantus. 

“Swords were valuable objects — and therefore were carefully maintained and preserved.”

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The Crusades were a series of wars between Christian and Muslim forces between the 11th and 13th centuries.

They began when Pope Urban II called to reclaim the Holy Land in 1095, with the First Crusade resulting in the siege of Jerusalem in 1099.

Medieval depiction of the Crusades fighters in Turkey

Crusader knights became symbolic figures of medieval warfare, often tied to ideals of chivalry and faith. (Fine Art Images/Heritage Images via Getty Images)

The discovery is the latest in a string of notable archaeological finds in the region.

In March, archaeologists announced that they had found a 2,100-year-old sling bullet with a sarcastic message aimed at enemy forces.

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Also, last month, officials announced the discovery of a mysterious Christian artifact near the Sea of Galilee, not far from Jesus’ ministry.