If Tony Robbins and Jillian Michaels Were To Have a Son, This Is The Book He Would Write.
Miami, Florida, January 9, 2024 – Transformation coach to over-40 professionals, Deekron Krikorian, announces the upcoming launch of his new book, “The Nine Shifts: The Mind-First Method To Transform Your Body and Your Life.”
The book confronts nine major challenges that over-40 professionals face when trying to achieve lasting change in their body. It then provides an easy-to-follow framework for overcoming these challenges and achieving a permanent transformation.
By guiding readers on how to take an “inside-out,” mind-first approach to their body transformation (vs focusing only on diet or exercise), The Nine Shifts empowers readers to prevent setbacks caused by mental obstacles such as emotional eating, limiting beliefs, and wavering motivation.
It then guides readers on how to elevate their metabolism in order to shed fat and boost energy through the mechanisms of strength training, optimizing their nutrition, and enhancing their sleep. To ensure lasting change, Deekron includes strategies for overcoming work and life-related obstacles that can derail us from staying consistent with our health habits, such as high stress, limited time, travel, or social events.
Readers will find case studies showing how Deekron’s clients, professionals over 40, were able to use the Nine Shifts Framework to overcome their obstacles in order to shed body fat, gain strength, boost energy, and improve their health for good.
The book features nine fillable Action Plans, covering each one of the nine major challenges, to support readers in making the nine shifts required for lasting change. By providing simple, actionable steps, The Nine Shifts gives readers a “playbook” to achieve a lasting mental and physical transformation.
The Nine Shifts is published by Little Wings Press and will be available on Amazon, digital outlets, and in stores on Tuesday, January 9th, 2024.
About The Author:
Deekron Krikorian is a former corporate strategy consultant turned transformation coach. Since 2018, Deekron and his team have coached, one-on-one, more than 120 over-40 professionals on achieving a lasting, total transformation in both mind and body. In addition to doing deep mindset and transformation work spanning two decades, Deekron has certifications in Functional Nutrition & Metabolism (FNMS) as well as Pain Free Performance Specialist (PPSC). He holds an MBA from the University of Michigan.
He’s also the founder of the award-winning fitness app, Motion Traxx, which was featured by Apple in the App Store for over a year. At the age of 50 he competed in a natural bodybuilding competition, placing 2nd in his category. Thanks to a lifetime of consistent health and fitness habits, Deekron doesn’t look anywhere near his age and doesn’t mind keeping people guessing.
For more information, visit www.thenineshifts.com
Deekron is currently available for interviews with interested media.
Media Contact:
The Nine Shifts
Attn: Media Relations
Miami, FL
+1.786.551.4401
media@thenineshifts.com
